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Integrated Media Strategist - Marketing (REMOTE OPPORTUNITY)

Location
Madison, Wisconsin
Job Type
Permanent
Posted
30 Jul 2022
Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description:

At Regions, the Marketing Digital Strategist creates and manages digital marketing strategies that drive brand awareness and customer conversion with measurable results.

Primary Responsibilities
  • Gathers, synthesizes, and applies digital insights to form strategies
  • Leads strategy development and delivery of digital marketing to various audiences across multiple digital channels; channels include content, display, email, mobile, search engine marketing, search engine optimization, social media, and video
  • Communicates digital strategies to business partners and stakeholders on a regular basis to ensure integration and support for programs and initiatives
  • Ensures alignment of digital media and messaging across all channels
  • Develops success metrics, and tracks performance against goals and budget
  • Leverages Media Mix Modeling and Cross-Channel Attribution tools to provide reporting and optimization recommendations
  • Manages the digital tools and technologies, the data management platform (DMP), and the methods by which the platforms can be used to effectively accomplish business objectives
  • Evaluates emerging technologies and provides thought leadership and perspective for adoption where appropriate
  • Develops test-and-learn strategies as appropriate to test new opportunities or to evaluate value of programs
  • Ensures digital strategies are executed within strict conformance with risk, security, and other applicable standards and support the development of new standards for evolving channels
  • Manages media verification tools and methods by which the platforms monitor digital media quality (brand safety, fraud and viewability)
  • Provides guidance and advice to junior strategists, maximizing opportunities for continuous improvement
This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

Requirements
  • Bachelor's degree in Marketing or related field
  • Five (5) years of experience in consumer advertising strategies, preferably in digital and/or high technology
Preferences
  • One (1) year working with a Data Management Platform (DMP) with experience managing data and building audiences
  • Experience executing out of home, print, radio, and television campaigns
  • Experience in the oversight and management of media campaigns across several channels
  • Advanced understanding of digital marketing including display, email, mobile, native, retargeting, search, social and video
  • Be a thought leader who can share trends and behaviors on digital media to optimize existing platforms as well as properties that are not currently used or that are underutilized
Skills and Competencies
  • Ability to effectively communicate both technical and non-technical information internally and externally teams
  • Ability to learn additional systems as needed
  • Ability to research, analyze data, and derive facts
  • Ability to work in a team environment when applicable
  • Ability to work under limited guidance
  • Ability to work under pressure and meet deadlines
  • Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)
  • Strong verbal, written communication, and organizational skills
  • Strong work ethic and self-motivation
Additional Job Description
  • Lead key media initiatives and campaigns including all traditional (out of home, print, radio, and TV) and digital channels (addressable, display, mobile, native, retargeting, search, social, and video).
  • Manage the day-to-day media projects, including initial planning, implementation, monitoring, optimization, analysis, and reporting.
  • Partner with cross-functional teams to implement the appropriate channel mix and supporting campaigns.
  • Coordinate campaigns across channels to support teams to deliver campaign objectives.
  • Communicate media plans to key stakeholders.
  • Research and stay up-to-date on media trends.
Additional Responsibilities
  • Manage budget and track invoices.
  • Maintain a schedule of media projects and ensure that the media agency is on time and on budget.
Additional Preference
  • Experience in a media agency or directly managed a media agency relationship
Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the national range and level of the position.

Job Range Target:

Minimum:

$65,850.00 USD

Median:

$100,670.00 USD

Incentive Pay Plans:

This job is not incentive eligible.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.
  • Paid Vacation/Sick Time
  • 401K with Company Match
  • Medical, Dental and Vision Benefits
  • Disability Benefits
  • Health Savings Account
  • Flexible Spending Account
  • Life Insurance
  • Parental Leave
  • Employee Assistance Program
  • Associate Volunteer Program
Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions benefits, please click or copy the link below to your browser.

Location Details

Regions Center - Birmingham

Location:

Birmingham, Alabama

Bring Your Whole Self to Work

We have a passion for creating an inclusive environment that promotes and values diversity of race, color, national origin, religion, age, sexual orientation, gender identity, disability, veteran status, genetic information, sex, pregnancy, and many other primary and secondary dimensions that make each of us unique as individuals and provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work is the right thing to do.

OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans

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Details

  • Job Reference: 671928623-2
  • Date Posted: 30 July 2022
  • Recruiter: REGIONS BANK
  • Location: Madison, Wisconsin
  • Salary: On Application
  • Sector: Sales & Marketing
  • Job Type: Permanent