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Vice President- Marketing Strategy Lead

Columbus, Ohio
Job Type
4 Sep 2022
The Vice President, for the CB Digital Shopping Delivery team, in support of consumer deposit relationships, is responsible for leading large scale, multi-channel shopping experiences, involving planning and executing creative strategies/tactics with a heavy emphasis on digital channels. In addition, this role will serve as a leader on the Digital Shopping team, taking on special assignments in addition to digital shopping work, being an authorized approver of creative for others, and leading creative thought leadership and/or process excellence initiatives.

Core Responsibilities

Serving as a creative marketing leader and driving best-in-class consumer experiences, the following responsibilities are key to the role:
  • Developing proactive, strong partnerships between the Digital Shopping team, strategy partners, and internal/external execution partners
  • Helping manage senior level relationships with our agencies
  • Assisting in capacity planning and prioritization with Digital Shopping team leadership
  • Ensuring strong control environment and serving as the Authorized Approver on final creative for others
  • Optimizing marketing campaigns to improve results, create efficiencies and reduce costs
  • Delivering on large scale/high priority campaigns with excellence:
    • Lead internal and external agency briefing and creative development
    • Drive creative thought leadership within campaigns/programs he/she manages: Ensure strong focus on end-to-end customer shopping experience, support strategy development
    • Collaborate with marketing managers to identify opportunities, campaign strategy and the framework for measurement and reporting
    • Provide overall project management and ensure initiatives are on-strategy, on time and within budget; includes execution across multiple channels (from concept development to delivery) with multi-functional team structure, e.g.:
      • Product and Marketing Strategy team
      • Agencies for creative development and execution
      • Modeling team, list team and list brokers to influence and coordinate targeting
      • Analytics team to report campaign results and campaign optimization recommendations
      • Print/Production/Fulfillment Agencies (and or liaison)
      • Legal and Compliance for approval of all marketing content
  • Lead efforts to continuously improve both the customer experience and how we deliver it for his/her program:
    • Customer experience: Conduct regular reviews of the entire end-to-end customer experience, conduct competitive audits, identify gaps and opportunities
    • Recommend strategic approaches to testing and optimization
    • Developing thought leadership based on testing, new approaches, etc., leveraging strategic vendors/testing resources to innovate and personalize the experience
    • Process Improvements: Participation in pilot programs, actively rethink process to simplify and build additional capabilities
  • Serving as a leader on initiatives outside of assigned campaigns, including but not limited to cross-program creative thought leadership, process improvement initiatives, or other strategic roles
  • Acting as a culture leader, identifying key skills to bring to the table and engaging with team beyond day-to-day duties
  • Communicating effectively with senior leaders and others in written (email, Skype, presentation documents) and verbal communications; effectively presenting and/or facilitating large scale meetings

  • Proven track record in direct or digital marketing as a project/campaign manager: 5-7 years of experience is required
  • Digital consumer marketing experience in owned, earned and paid channels; strong executional knowledge of social, paid display, email, and website creative required
  • Experience working as a leader working in a fast-paced environment, with strong skills in multi-tasking and prioritization
  • 3+ years of agency/vendor management experience
  • Ability to balance tactical, project management with strategic thinking/approach; strong track record of managing initiatives with demonstrated ability to think strategically in providing creative leadership, all while adhering to a tight controls environment
  • High ene rgy, solutions-oriented individual with the ab ility to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
  • Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members
  • Team player with a positive, can-do attitude; must be comfortable with continuously changing opportunities and priorities
  • Curious and creative with a focus on constant improvement
  • Excellent written and oral communication skills ; experience in presenting to senior level executives
  • Specific experience in financial services including debit or credit marketing and/or agency-side experience is a plus
  • 4-year college degree

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as any mental health or physical disability needs.

The health and safety of our colleagues, candidates, clients and communities has been a top priority in light of the COVID-19 pandemic. JPMorgan Chase was awarded the "WELL Health-Safety Rating" for all of our 6,200 locations globally based on our operational policies, maintenance protocols, stakeholder engagement and emergency plans to address a post-COVID-19 environment.

As a part of our commitment to health and safety, we have implemented various COVID-related health and safety requirements for our workforce. Employees are expected to follow the Firm's current COVID-19 or other infectious disease health and safety requirements, including local requirements. Requirements include sharing information including your vaccine card in the firm's vaccine record tool, and may include mask wearing. Requirements may change in the future with the evolving public health landscape. JPMorgan Chase will consider accommodation requests as required by applicable law.

Equal Opportunity Employer/Disability/Veterans
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  • Job Reference: 703976737-2
  • Date Posted: 4 September 2022
  • Recruiter: JPMorgan Chase Bank, N.A.
  • Location: Columbus, Ohio
  • Salary: On Application
  • Sector: Executive Positions
  • Job Type: Permanent